Find the Right Dental Patient Marketing Company for Your Practice
With social media and online technology being the number one type of tech that most people are making use of nowadays, it makes sense why a strong dental patient marketing strategy is the key to getting your dental practice much further than any other kind of marketing strategy today. Because of how competitive the industry […]
Social Media Influencers Can Promote Dental Websites Too
Here’s the funny thing about social media: we are influenced by what we see, hear, and imagine is happening in the lives of the people, celebrities, and influencers we follow. We are constantly seeking validation that we, too, are cool. And only by doing what these social media influencers do can we feel that way. […]
Use Traditional Dental Marketing Strategies for Your Practice
The tri-media, which is composed of newspapers/magazines, TV, and radio—saw a decline in their readerships and viewership in recent years. That was born out of the rise of the internet; social media in particular. And while it is true that the internet is the new battleground for dental marketing strategies, that does not mean that […]
Dental Practice Marketing: Keeping Your Patients Loyal To Your Practice
Ever wonder why some of your patients are jumping ship? Put yourself on their position. What will make you leave the brand you’ve been supporting since before? If you have a favorite restaurant what will trigger you to never go there again and be loyal to another? Whether it’s a retail shop, a restaurant, or […]
Recovering From a Failed Dental Practice Marketing
One of the worst things that cause dental practices to be apprehensive about working with a professional dental practice marketing agency is the horror stories that you hear about other dental practices getting burned by the marketing agencies that they’ve worked with. This can take many forms. For some, they may have ended up working […]
When Should You Start Looking For A Dental Marketing Company?
Too many dentists are making the mistake of not contacting a dental marketing company and having them draft a marketing strategy that will bring in customers to their clinics. They think that marketing their dental services is all about reaching out to their target audience locally, never mind how the internet impacts the decision of […]
Are Dental SEO Rules The Same With Other Products and Services?
Dental SEO isn’t as easy as brushing your teeth (though admittedly, some people still find it hard to take care of their teeth the right way). There is a lot of competition in the market and to be a stand out on the internet, you need to research your target audience, create buyer personas, and […]
Dental Marketing Strategies: What are the Most Popular Ones?
When you open up a dental practice, you’re going to face a series of decisions that you’re going to have to make to help boost the success of your dental practice. For smaller practices, each choice is a careful one to make because of a limited budget. One of the most important decisions to make […]
Dental Marketing 101: Setting Realistic Goals
The first step to creating a dental marketing strategy is knowing who you are marketing to. Next is setting realistic and achievable goals. It’s difficult to set goals when you don’t know who your target audience is, so that’s always the first step. Be specific with the goals you want to achieve. You cannot be […]
Creating A Customer Profile For Dental Marketing
Do not make the same mistakes that other dental practices do and that’s not to create a customer profile or a buyer persona. Without this information, it will be hard for any dental practice to target a specific market. Ask yourself these questions: who are you targeting? What kind of lifestyles do they have? Your […]