Marketing is a broad term, and there are a lot of things your business can do, and probably already does that would be considered dental marketing. Most people confuse advertising with marketing, and while the two words are often used interchangeably, they are not the same thing. The best way to look at it is, all advertising is marketing, but not all marketing is advertising. I know that doesn’t sound like it makes sense, so let’s break it down.
A simple definition of advertising is,
“Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.”
Some forms of advertising that you come across daily are things like, Television Commercials, Radio Commercials, Billboards, Sponsored Posts as you’re scrolling through Facebook, and much more. Basically, anything you see, hear, or read that easily identifies a brand or business is advertising. So now you understand what advertising is, now let’s talk about marketing, and specifically Dental Marketing.
When you begin to work with Big Smile to grow your practice and attract more patients, the first thing we do is a full Dental Marketing evaluation. We review your website and social media accounts, we look at any current advertising you may be doing, and begin to determine the overall health of your business. If your website is more than a few years old, then we will probably need to update it, not just to fit with modern design styles and trends, but to make sure it’s coded properly, secure, and able to convert visitors in to patients. We will also make recommendations on your social presence. More and more people use platforms like Facebook, Instagram, and Google when looking for any new product or service, and if your social accounts are not properly setup and active, then you’re leaving money on the table so to speak.
Big Smile has the knowledge, experience, and man power required to grow your business, attract new patients, and build your brand. If you know it’s time to take your Dental Marketing to the next level, give Big Smile a call at 1-800-559-3306, or use the form below and one of our Marketing professionals will be in touch.
Let’s start a conversation and turn your Dental Practice in to the market leader it’s supposed to be.