big smile dental marketing

Dental SEO

What is Dental SEO?

Dental SEO (Search Engine Optimization) is the process of improving a dental website’s content and structure in order to increase the quality and quantity of the traffic it receives search engines. Natural search listings draw a majority of clicks from the search results page. This number can be as high as 85%. In addition, these clicks do not carry a per click price. However, the optimization process is slow and effective for only 3-5 keywords per optimized page. So, the trick is to pick the target keywords, for your dental web pages, very carefully so as to avoid too much competition in the beginning of the process.

Our Dental SEO team obsesses about every little detail that can improve the search engine ranking and therefore the traffic and conversions from your website. Our methodology, 7 simple steps to achieve the results that you are looking for.

 

Competitive Assessment

We analyze 2-3 of your closest competitors to establish some benchmarks and targets with regards to target keywords, SE rankings, and expected traffic.

Develop Keyword Portfolio

We develop a list of 3-5 keywords or phrases, the actual dental search terms that customers are using on Google, for optimizing the pages on your site that get the most traffic or are most likely to drive sales.

Optimize Site Content

Site structure and page structure refers to several components at the HTML programming level of the page such as Page title, Meta tags, Alt Text for images, and XML and HTML site maps to assist the crawling of search engine bots on your website.

Optimize Site and Page Structure

Site structure and page structure refers to several components at the HTML programming level of the page such as Page title, Meta tags, Alt Text for images, and XML and HTML site maps to assist the crawling of search engine bots on your website.

Directory Submissions
Making sure that your site gets an appropriate listing and/or mention on the 100’s of open directories on the web such as DMOZ, Wikipedia, to name a few.
Search Engine Submissions
This refers to the manual submission of your sites page URLs that are optimized so that the search engine knows to come and crawl your page and index it for search listings presentation.
Enhance Link Popularity
The process of building inbound links to your optimized pages.

Big Smile Dental Marketing –

Proven Solutions

Dental Website Development

Your website is the hub of all marketing activity. Big Smile builds sites that turn visitors into new patients.

Dental Content Marketing

Let Big Smile show you why Content Marketing should be a part of your online marketing mix.

Pay Per Click Advertising

Do you need to reach new patients, and fast? A well planned and executed PPC Campaign can get your message out to your target audience quick.

Dental Search Engine Optimization

Big Smile knows SEO. We work exclusively with Dentists across the nation to increase their reach online and attract new patients.

Social Media Marketing

Social Media is one of the best ways to build a sense of community with potential patients. Big Smile has the tools and knowledge to set you apart from your competitors.

Dental Email Marketing

Looking for a way to increase revenue from your existing patient base? Email Marketing can lead to more visits and increase your recurring revenue.

DENTAL MARKETING THAT WORKS – GET STARTED

Ready for Controlled, Logical Growth for your Dental Practice? Choose Big Smile for your Dental Patient Marketing.

Discover what Big Smile can do for you.