Dental Content Marketing

What is Dental Content Marketing?

Big Smile’s Dental Content Marketing service will help you increase website traffic from your online marketing channels. It will help you take people from other online channels to your website. These online marketing channels may be social media, search engines, or your email marketing efforts. Our content writers will produce relevant content to engage your audience, build trust, and influence their purchasing decisions. Our dental content marketing services includes strategy development, content writing, editing, and publishing to your website.

Why Content Marketing for my Dental Practice?

Content is king. By crafting compelling, valuable content that gets to heart of your readers, you earn trust with your audience. Research shows that the more content your dental audience consumes, the more likely they are to buy from you. Here are a few more reasons why you should invest into dental content marketing:

• Websites that produce regular content receive 9x more traffic
• Dental Content marketing costs 64% less than outbound marketing
• Dental Content marketing generates 4x as many leads as outbound marketing
• Content marketing adopters have nearly 7x as many conversions non-adopters
• Content marketing enhances your social media marketing and email marketing efforts

Content marketing for your Dental practice cost less and is more effective than traditional forms of advertising. It is also proven to influence conversions. Our content marketing services will create content that will drive results, enhance your entire online marketing presence, and most importantly put new paying customers in your chairs.

Content Development

Your fresh dental content is professionally written, edited, and published internally to produce consistent and quality content for your business. The content that we develop, for your website, will be unique to your business and only published to your website.

Content Distribution

Our dental content marketing services include automatic distribution of your content to social media platforms, such as Facebook, Twitter, Instagram, your website blog and others. For more robust content distribution, we recommend using a combination of our social media management services, social media advertising services, and/or our email marketing services. These additions will help you build an audience to promote your content to.

Content Marketing Reporting

Our agency will send content marketing reports each month to breakdown the performance of our services. The main metrics we look at will be improved page ranking in the major search engines in the dental terms important to your practice.

The Importance of good Content in B2C marketing.

91% of B2C marketers use content marketing as a foundational piece of their strategy, but how many have the knowledge and experience to engage and connect with their most relevant audiences?

Big Smile’s Dental Content Marketing Services are specifically designed to help you leverage the most from your dental content strategy. From content creation for your dental website, optimization and re-purposing, right through to digital multi-channel distribution, we can get your content working smarter.

Taking a data-led approach, we harvest a wealth of insight about your target market. Our methods and systems improve over-time as we glean more from your dental marketing, what works better than other methods and why.

Because we keep our finger on the pulse of what your audiences love to read, we will arm our writers with the knowledge of what dental topics and dental search terms to write about. We also analyze the best formats to work with to enhance engagement. We also focus on how to craft a message that inspires existing and potential clients to use your dental practice and share the news with their network of friends.
This wealth of insight feeds directly into our dental content strategy, ensuring your message becomes more relevant, timelier and more powerful.

All content has value, but well crafted, researched material is key to unlocking its full potential.

Understanding the intricacies of the buyer cycle, we are well equipped in creating content that touches emotional and physical needs in the reader/viewer which activates interest and instigates action.

In closing, Dental Content Marketing that is well thought out, researched and planned properly to meet the need of our Dental client in their targeted market, is Highly affective and the best Bang for the Buck in the online advertising arena.