Keyword research is an essential part of any dental PPC advertising campaign. These are the words and phrases that users will type in that will direct them to your ad link and help determine customer visibility on search engine results. It’s very important that the right keywords are chosen for your PPC campaign, because this is the main channel that users will be passing in order to reach your site
When performing keyword research, we take the time to brainstorm and do some research into the nature of your business. This helps us understand and determine which keywords and phrases your potential clients are more likely to type in order to find your business. Information about your target audience is also analyzed, in order to help find out their preferences and thought processes when seeking out a service like yours.
Once we have the information that we need, we pinpoint which keywords are more likely to be beneficial to you and your business through a keyword analysis process. The keywords chosen must be highly relevant to your website, and accurately represents the content that users expect to find on your website.
Once your targeted dental keywords have been entered into Google Ads, we analyze the results from the ad campaign and determine if the keywords being used are effective. If not, adjustments are made until the right combination of keywords that provides maximum traffic for your site. The links are monitored and updated accordingly to make sure that your links stay current.
Meanwhile, while your sponsored links are up, we work on your dental SEO strategy to help with your organic search results. We utilize PPC and Google Ads management to give your site a little push to make sure that it’s seen by users, and work on your site’s SEO to get it to the top in terms of organic search results. That way, your site doesn’t miss out on any traffic while we work on optimizing your site’s SEO. Once your site has reached the top with organic search, we turn off the PPC ads for that specific keyword.
At Big Smile, we believe in using a combination of strategies to help your website rank on search engines. PPC often gets a bad reputation because of how easily it is to lose money with one wrong move in your strategy. We have a lot of experience with PPC and understand how it works and how to utilize it to benefit you. If you’re interested in hearing more about our PPC and Google Ads management services, reach out to us today!