Too many dentists are making the mistake of not contacting a dental marketing company and having them draft a marketing strategy that will bring in customers to their clinics. They think that marketing their dental services is all about reaching out to their target audience locally, never mind how the internet impacts the decision of their potential patients.
If there’s one thing you need to remember about running a business or a profession, it’s that your best days are ahead of you. With a bit of marketing magic, you will be surprised by the number of inquiries that will come your way.
When Your Website is Not Gaining Enough Unique Visits
Have you checked your website’s latest metrics? How is it? What did you notice about the unique visits? Has it been going strong or is it not gaining momentum? If your website isn’t getting enough unique visits, this might be the best signal for you to call a dental marketing company.
Someone who’s skilled in creating marketing strategies will know how to attract the right audience. Unique visits are important because this number shows just how many new people are getting aware of your dental practice.
When There Have Been No New Customers
Were there no new appointments in recent weeks? Are you seeing the same old faces? That might mean your website and information about your dental clinic isn’t reaching the market you intend to target.
This is another signal that you need to contact a dental marketing company. Maybe you need to go out more and engage with the local community. They say that dental practices are local businesses in nature and they are absolutely correct.
Your target market is your local community. Maybe it’s about time you go out to celebrate festivities and neighborhood events so that they can get to know your dental practice better.
When the Number of Your Facebook and Instagram Followers Remain Stagnant
Oh sure, your followers are in the hundreds and truth to say, that’s okay when it comes to social media. That’s enough to build upon. The problem is when that number remains stagnant. No new followers in the last weeks? That should be a concern for you.
There should be activity on your social media accounts every day, whether it’s a comment, an inquiry, or a follower. This helps any dental practice realize if it is reaching its target market with the right messages.