When you open up a dental practice, you’re going to face a series of decisions that you’re going to have to make to help boost the success of your dental practice. For smaller practices, each choice is a careful one to make because of a limited budget. One of the most important decisions to make is the dental marketing strategies that you’re going to use to increase your dental practice’s visibility to bring in new patients.
There are so many kinds of marketing strategies out there that it can be difficult to choose the right one for your practice. It is also risky if you choose the wrong one as it can affect your practice and hurt your limited marketing budget. To help you make this choice, here is a general overview of the different types of dental marketing strategies that you can use for your dental practice and how each one can be used.
Digital marketing
Digital marketing services is a type of marketing strategy that you are probably very familiar with nowadays. Basically, this is a type of marketing that makes use of online methods exclusively to reach audiences. Anything from social media marketing, PPC, and SEO is considered as digital marketing.
The biggest advantage of digital marketing is that is one of the most cost-effective forms of marketing that can be used by both small and large dental practices alike. This makes it a very attractive option for practices with a limited budget.
Word of mouth
Word of mouth marketing used to be the main forms of dental marketing strategies that were used by dental practices. This is especially true for smaller, more local areas, where everyone knows everyone else, people relied on each other to let them know who the go-to for their dental health needs are.
Nowadays, there are other ways to get this kind of legitimacy, but word-of-mouth is still one of the most reliable forms of marketing and referral method that you can get for your dental practice. Referrals from verified and trusted customers can make a huge difference in boosting your practice’s reputation.
Paid marketing
Paid marketing is one of the forms of dental marketing strategies that straddle the line between online and traditional marketing. This is because, despite the kind of marketing that you prefer, there will always be a paid version of it that you can use to boost your reach and visibility.
On the side of traditional marketing, you have magazine and television ads, ads, billboards, newspaper ads, and any form of advertising that you have to pay for increased visibility. On the side of online marketing, you have paid online ads and pay-per-click, which is a type of marketing method that increases your site for the keywords that you’re looking to rank for.