Why Dental Websites Need Video Content
Many dental practices still make the mistake of not adding video content on their dental websites. Since marketing dental clinics isn’t as fun, glamorous, and exciting as promoting restaurants, bars, retail shops, and more, dentists think that videos are beyond them and that they will do nothing for a dental practice. But they are wrong. […]
Dental Practice Marketing: Why Use Management Software
Using a management software will spell the difference between a well-managed and efficient dental practice marketing and a disorganized one. Forget about using the old file cabinet to keep your patients’ data and information. Computers exist for a reason and a management software will help your dental practice be more organized. This makes it easier […]
Dental Practice Marketing: 5 Things That Can Hurt Your Marketing
Let’s face it: dental practice marketing isn’t exactly sexy and exciting. It has none of the fun that comes with marketing restaurants, clubs, tech companies, and more. It is straightforward. It is formal. It is stiff, at times, too. Dentists often find it hard to market their practice because of a lack of knowledge of […]
How To Set Up Google My Business For Dental Marketing
Statistics back up Google My Business’ (GMB) case: people rely on their mobile phones and on the internet to find dentists. More than 60% of American adults use their phones when researching about a local business and a whopping 71% confirm the location of the business before they visit it. That all plays well for […]
Dental Marketing Strategies 101: Email Marketing
As evolved as our various dental marketing strategies are, considering the incorporation of social media and other forms of modern online marketing, there are still a few classic forms of digital marketing that can still help you get the results that you’re looking for. SEO is one of these classic forms of online marketing and […]
Dental Practice Marketing: Enhance Your Email Marketing Strategy
There are so many kinds of strategies involved in the dental practice marketing industry, that it can be hard to just settle on one single strategy. Fortunately, the beauty of the digital marketing industry is that you have the freedom to pick and choose any strategy and try it out for a little while without […]
Dental Marketing Strategies: How Google My Business Helps
If you are not using Google My Business (GMB) as one of your dental marketing strategies, you are missing out on a lot of opportunities. Since dental practices are local businesses, meaning their immediate market is those who leave near their clinics’ locations, they cannot make do without utilizing the benefits of GMB. You may […]
How Good Dental SEO Can Lead to More Patients
While dental SEO is one of the most popular forms of dental marketing that is still very much in use nowadays, it is still quite misunderstood by the general public. Part of the confusion with SEO can be largely attributed to how SEO was originally used when it first became available as a marketing option […]
Dental Marketing Company: Great Marketing Ideas
Making the decision to work with a dental marketing company is a necessary one, but it is not an easy decision to make. However, if you choose the right marketing company, they can do a lot for your dental practice. As a dental practice, what can you do to help your chosen marketing company make […]
4 Rules of Ideation for Dental Practice Marketing
If you need fresh ideas for a blog post, ideation will work best. This is a process of brainstorming and communicating new ideas for content, dental practice marketing strategies, and many more. Do you think your team needs a good ideation session? Here are the four basic rules of ideation: There Are No Bad Ideas […]