Skills Needed in Top Dental Marketing Professionals
Making the decision to hire a dental marketing professional is one that can really benefit your dental practice. However, if this is your first time working with a marketing professional for your dental practice, this can be a rather confusing and intimidating task. When you’re on the search for a marketing professional, there are a […]
How Your Dental Marketing Can Benefit From Using a Content Calendar
Dental marketing is something that requires plenty of proper planning in order to pull off successfully as the dental industry is a highly competitive one. Out of all of the marketing strategies that can be used for your dental practice, content marketing is one of the most popular, as well as one of the most […]
How To Survive In A Dental Marketing Company
The marketing industry is a tough industry to be in right now. Everything you see is all about marketing. The decision for you to dine in that restaurant over the weekend? That’s marketing. How about the shoes you purchased from a local leather artisan shop? That’s marketing, too. Even your choice of a dentist is […]
How To Be Great At Dental Practice Marketing
If you’re wondering why your dental practice marketing strategies are not at par with other agencies, it may be because you are lacking the capacity, the knowledge, and the skill to plan better techniques. Creating marketing strategies is not something you learn in school alone. It takes years of practice and experience to nearly perfect […]
How Dental Websites Benefit From Language and Forms
Have you seen how advertising and promotional materials are marketed? Surely, you have seen the kind of language they use? These are called action verbs in the grammar world. But for dental websites, these are calls-to-action. They basically tell a web visitor what to do once they land on the website. some examples are “Call […]
How Dental Patient Marketing Converts Price Shoppers
The goal of every dental patient marketing strategy is to get more patients. Because of this, marketing professionals have to check each and every potential lead to see how each one can be used to get more patients. One of those channels is through price shoppers. Price shoppers are potential patients that shop around checking […]
Dental Websites: What Causes Site Failure?
Having dental websites for your dental practice is a very important move to consider for the sake of your practice. This is the online hub of information where users and potential patients alike can find out more information about your dental practice, learn more about their dental health, and book their appointments online. However, if […]
Dental Patient Marketing: Understand Your Patients’ Decision Process
If there’s one mistake that you’re doing wrong in your dental patient marketing, it’s not making an effort to understand who your patients are and where they are coming from. Without this knowledge, you are bound to create a marketing strategy that does not really work for your target market. When trying to understand the […]
Dental Marketing: What Skills Should Experts Have?
Not all marketers are dental marketing experts. The fact that a dental practice hired a marketing agency does not automatically mean they are getting the service they need and want. Instead, they are looking for a very specific set of skills that their marketers must have. The marketing agency should be experts in dental practices. […]
How to Find the Right Dental Marketing Strategies Company
Digital marketing has made quite a bit of significant changes in various industries, including the dental marketing industry. Digital dental marketing strategies are quickly becoming the standard form of marketing for plenty of dental practices and with very good reason. However, because of how fast the current marketing industry moves, with constant changes to marketing […]