Why a Social Media Expert is Needed for Your Dental Practice Marketing
It is well known that dental practice marketing has changed quite a bit over the past few years. Before, Yellow Pages and newspaper ads were the most common ways to get your dental practice’s name out there. Today, online marketing has made it much easier for businesses and practices of all sizes to successfully get […]
What to Do If You’re Unsure About Working With a Dental Marketing Company
For dental practices, the main goal is to get more patients to come and visit your dental practice in order to grow. But if patients aren’t coming to your practice, what do you do? You get the word out. How? For many dental practices, the option of working with a dental marketing company to handle […]
What Kind of Dental Marketing Company Should You Hire?
When it comes to your dental practice, you have to find a reputable dental marketing company that can deliver efficient results. But there are many different types of dental marketing agencies. How do you choose the right one for your dental practice? First, you must look at the expertise of the company. How long has […]
How To Start The Dental Marketing Process
With so much competition in the dental industry, it’s hard to start effectively implementing a dental marketing strategy. We know that it will take a lot of work and that there will be bumps along the way, but foregoing the idea of marketing and advertising your practice is a major no-no. We need to understand […]
How To Choose The Right Images For Your Dental Websites
Dental websites need lots of images to be entertaining and fun. We all know that dental sites tend to be too technical or serious, so web designers and developers need to incorporate colors and smiling images to improve the overall look of a dental website. But there is such a thing as right images and […]
How is Dental Marketing Supposed to Benefit My Practice?
If you’ve been in the industry for a while, then the idea of working with a dental marketing company to increase your practice’s visibility and get more patients. Nowadays, the main medium of choice for dental practices is online platforms to make the most out of a limited marketing budget. This isn’t surprising, considering the […]
How Does Latent Semantic Indexing (LSI) Affect Dental SEO?
The term latent semantic indexing or latent semantic analysis was coined in the 1980s. It’s a mathematical method that aims to help in the correct retrieval of information. Today, we hear it associated with search engine optimization (SEO) or in the case of dental practices, dental SEO. It is a core component of SEO and […]
Dental Practice Marketing: Write Messages For Email Marketing
Part of your dental practice marketing strategies should be to keep in touch with your patients using email marketing. But this is a tricky strategy because not everyone likes receiving emails from their dentists. Not everyone loves the idea of being reminded that they are scheduled for a root canal or they need a routine […]
Why Is Overpromoting Bad For Dental Patient Marketing?
Overpromoting is bad, bad, bad. So many marketers in dental patient marketing are making the mistake of overpromoting the dental practice and even the website. it’s bad enough that we are surrounded by ads on television and social media, we expect more from our dentists, right? If you want to make sure that you are […]
Should Your Dental Websites Have a Custom Design?
As a dental practice in today’s modern age, having dental websites built for your practice is not an uncommon idea. However, if this is your first time having a site built for your practice, you need to consider the extent of what kind of site you want for your dental practice. In this case, if […]