The term latent semantic indexing or latent semantic analysis was coined in the 1980s. It’s a mathematical method that aims to help in the correct retrieval of information. Today, we hear it associated with search engine optimization (SEO) or in the case of dental practices, dental SEO. It is a core component of SEO and it helps search engines such as Google and Bing understand the context of your website.
The keyword you use on your website’s content is not the only keyword that’s important in the indexing of a website. There are a variety of search-related keywords that you can use on your dental practice’s website. For example, an LSI keyword like teeth whitening can relate to a dental practice, a toothpaste manufacturer, or an organic toothpaste retailer.
The easiest way to find LSI keywords is to do a query on Google and search for the related keywords on the bottom of the page. For example (and let us focus on dental practice), you want to find LSI-related keywords to your dental practice.
Search Google for the keyword dental services and scroll down to the bottom of the page to find the related searches that other users have done. For dental services, you will most likely find these related searches: dental services prices, dentist near me, dental services near me, cosmetic dentistry procedures, dental implants, and basic dental services.
The inclusion of LSI keywords in your website helps search engines such as Google and Bing better understand what the site is all about. When you use a single keyword such as dental services, Google’s algorithm will ignore other signs that the website is more than just about dental services.
So, when a user enters the query cosmetic dentistry procedures, for example, Google won’t be suggesting your site to that user. And that’s a shame because your website also contains information about cosmetic dentistry as it’s one of the services that you offer.
Using LSI is also beneficial to web users. Instead of having to scroll through pages of search results, Google and Bing can accurately suggest websites that contain the information that the user is searching for.
LSI-driven content makes sure that the information is landing in front of the right audience. Marketers, advertisers, entrepreneurs, web managers, and publishers are all dependent on the accuracy of Google’s algorithm, which is heavily based on dental SEO keywords and LSI keywords.