Why Are Demographics Important in Dental Practice Marketing
Business owners need an edge over their competitors. Dentists, for example, need to find a target market that is solely theirs. They do this by identifying their target market through demographics. This is the key factor in determining which group of people fit the mold of the ideal patient in dental practice marketing. Demographics is […]
How to Work Effectively With a Dental SEO Agency
Anyone who has even attempted to work with dental SEO is woefully familiar with how difficult this can be as a marketing tool. Because of this, it is not unusual for a dental practice to make the decision of hiring a dental marketing company to handle the SEO part of their strategy. However, you have […]
Why User-Generated Content Is Vital For Your Dental Marketing
Think about this for a second: would you believe a photo generated by the brand or by the consumer? When you look at hotel photos, do you look for professional ones shared by the hotel management or by past customers? What do you value more? User-generated content is big in dental marketing because it deserves […]
Protect Against Data Breaches On Your Dental Websites
Dental websites have become an essential tool in any dental practice’s marketing strategy. Not only is this used as the online presence of your dental practice, but there are plenty of websites that are designed to provide a wide range of features for patients. Billing, personal information, appointment scheduling, these are a few features that […]
How Being A Mobile-Friendly First Website Helps Dental SEO
Never has the importance of a site’s mobile-friendliness been thrown around in the world of dental SEO than today. Mobile-friendly or responsive websites display correctly on handheld devices such as iPhones, Android phones, tablets, and others. This makes for optimizing viewing pleasure. Web visitors can browse through and navigate your websites with ease if the […]
How A Dental Marketing Company Should Engage With Its Target Market
It is the job of a dental marketing company not only to come up with great marketing campaigns but also to engage with the audience. It all begins with knowing the preference of your target market. You need to understand what they are looking for and how they look for it. Many brands have thousands […]
Where You Can Learn About Dental Websites
Understanding how to manage your dental websites is one of the things you can do to improve your dental practice. However, not all dentists are learned about dealing with websites and the Internet. All they do is hire a professional web designer and developer to manage the website. This is wrong. Why? Because your dental […]
Dental Patient Marketing: Listening To Your Patients Will Improve Business
Learning how to listen to your patients’ problems and concerns is one of the things you can do to improve how you market your dental practice. If your dental patient marketing is failing to reach its target market, it might be because it’s not addressing the concerns that your patients have about your dental practice. […]
Dental Patient Marketing Ideas That’ll Get You More Calls Than Ever
When we talk about dental patient marketing, so many things run through our heads. We think about our target market. We think about the effective campaigns we see. We think about social media. We think about traditional marketing methods. Yes, there are simply too many things we need to consider when marketing a dental clinic. […]
Dental Practice Marketing 101: Improve Collections for Your Practice
A lot of people make the assumption that running a dental practice is a piece of cake. Run your dental practice marketing, wait for patients, and repeat until success. Unfortunately, life is rarely so simple. There are plenty of moving parts that are involved in the success of a dental practice, and it’s going to […]