Dental Marketing: 8 Strategies for Landing Page Optimization
The landing page is a critical strategy for dental marketing. This is the page that your patients will most likely see when they click on a link on a Google results page. There should be many different landing pages on a website. Some patients will be directed straight to the appointed scheduler page. Some will […]
Dental Marketing: 4 Things You Have to Know About Your Competitors
You’ve already learned that knowing your audience is the best way to craft effective dental marketing. But there’s another thing you might have overlooked, and it’s equally important. You have to know what your competitors are up to. The information and data you will get from knowing your competitors’ best practices, techniques, and challenges will […]
Using the Word Emergency for Dental Marketing
Have you ever experienced needing an emergency dental practice but you can’t call anyone? The pain from a dental emergency is so unbearable that you’d want to extract the tooth yourself. So, if you’re looking for a way to attract patients to your practice, you can use the word “emergency” in your dental marketing campaigns. […]
Dental Marketing Ideas: Understanding SWOT Analysis
A great dental marketing strategy means being able to attract around 40 to 50 new patients each month. That’s a sign that you have a great campaign. But how do you arrive at this great strategy? How do you start creating a campaign that will sustain your dental practice’s needs? All business decisions must go […]
Dental Marketing: What Types of Dental Discounts Should You Offer?
Many dentists make the mistake of promoting their practices using discounts and dental marketing strategies that have not been tested. For example, offering reduced-rate services such as holiday coupons, monthly specials, and similar ideas are often not as effective as you think they are. You could actually be losing profit than gaining revenue. A patient […]
How to Build a Community on Social Media to Boost Dental Marketing
If you’re ever wondering how you’re going to continue communication with your patients during this time, then that means you failed to build a social media community where they can gather, share, and discuss. This pandemic should prove to be the perfect time to do just that. Social media is an excellent way to reach […]
How a Buyer Personal Profile Works in Dental Marketing
The most important thing to do before a dental marketing brainstorming session is to identify who your target market is going to be. To do that, marketing strategists need to create a buyer persona for the patients that they will target. These personas will help you plan your marketing strategies accordingly so that the time […]
Why Your Employees Should Buy-in Into Your Dental Marketing Plans
Behind the pressure of designing a dental marketing strategy lie one truth: no dental practice is an island. Your dental practice cannot survive with your ideas alone. You cannot execute it by yourself. There’s no way you can attract patients, deal with patient issues, and deliver quality services with no one helping you. One way […]
What Can Dental Surveys Add to Your Dental Marketing Strategies?
Why do you need surveys for your dental practice? Every business, at some point, will commission a survey to get their customers’ pulse on the topics that matter to the business such as customer service, the quality of the products they provide, and the effects of the marketing campaigns they produced. The same goes for […]
Dental Marketing: Profiling Your Target Patients
The kind of patients you want to target will define what kind of dental clinic you can be. You cannot have a well-defined dental marketing strategy without first identifying the people who you want to be your patients. A dental clinic is akin to a retail business. You need to know what your audience wants, […]