Do Influencers Have a Role in Dental Marketing?
What are Instagram influencers? What can they do for your business? Are they going to work in a dental practice? Is this the kind of dental marketing strategy that will save your practice from the impact of the Covid-19 pandemic? In recent years, influencers took social media by storm. You know who they are and […]
Dental Marketing: How to Establish Your Social Media Presence
No matter what kind of business you run and manage, social media is a must. The problem is some business owners and marketers think that social media should be about promotions. That is far from the truth. Social media is more than just a space where you can hard sell to your customers. It is […]
Are Customer Reviews Important for Dental Marketing?
You’ve heard that customer reviews are important for your dental practice. How come you haven’t thought of that before? You do the same thing when you want to try out a new restaurant or even a new brand of toilet paper. Why couldn’t you have done that for your dental practice? Many dentists mistakenly think […]
Dental Marketing: How to Get Patients to Your Door Once Again
The Covid-19 pandemic put a lot of strain on us as dental patients. If we were afraid to go to the dentist before, then we are even more deathly afraid now. While we worry about the dental procedure back then, today is another matter altogether. We fear contracting the virus once we take off our […]
Dental Marketing: New Methods to Employ in 2021
Come 2021, the market will demand more from the companies, medical professionals, retailers, and restaurateurs they plan to support. After the disastrous 2020 everyone had, it’s about time that they become more conscious about the companies and brands that they support. A dental practitioner, however, needs to do more than improve his dental marketing strategies. […]
Dental Marketing: The Best Dental Referral Programs for Patients
People didn’t have the internet back then. It used to be that they rely on word-of-mouth reviews and recommendations. They ask their friends and family about dentists who they’ve already tried. They ask them if the dentist explains the diagnosis well and if the dentist discusses in detail whatever procedure that needs to be done. […]
What Keywords to Use for Your Dental Marketing Campaign?
Research is the foundation of every great dental marketing campaign. Knowing the appropriate keywords for your marketing campaign is as essential as the message that you are trying to tell your audience. But research isn’t something that a lot of people know what to do. And yes, it is different from stalking someone on Facebook. […]
Dental Marketing: How to Reach Out to Your Younger Patients
It is especially hard to do dental marketing when you are targeting kids, right? After all, it is a well-known fact that kids are not particularly fond of going to the dentist. Okay, we know no one likes going to the dentist. That, at least, has already been established. But that doesn’t mean that dentists […]
Dental Marketing: What Are the Top Dental Keywords?
What do you do when you need a dental procedure? Don’t you search for a dentist using search engines such as Google? The keywords you use form part of how the algorithm sees certain words as the perfect fit for dental marketing strategies. If you’re currently executing a marketing strategy for your dental practice, make […]
Adjusting a Dental Marketing Strategy During the Coronavirus Pandemic
Consulting your dental marketing team might not be a priority when the pandemic first hit industries but surely, it is a priority now that businesses around you are closing down. The pandemic is more than a health problem. It’s an economic one, too. If you don’t take precautionary measures for your strategies, you could be […]