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What do you do when you need a dental procedure? Don’t you search for a dentist using search engines such as Google? The keywords you use form part of how the algorithm sees certain words as the perfect fit for dental marketing strategies. If you’re currently executing a marketing strategy for your dental practice, make sure that you are using the right keywords.

People who need to find a dental practice pronto will click on the first links that appear on their search results. Those first links are usually pay-per-click ads, which are highly targeted advertisements that charge the client only after a web visitor clicked on the link. That’s a win-win situation, right? Yes, but only if the customers actually bought something or scheduled an appointment with you.

To make sure this happens, you need to understand the top keywords in dental marketing right now. These are the keywords that should take special precedence over all the other keywords you are experimenting with:

Dentist Near Me

The results of this keyword will depend on your location. This is why dental practices should make sure they are listed on Google My Business. These are the first links that appear on the search results page when you search for the keyword “dentist near me.” The “near me,” of course, will refer to the location of your dental practice. If you have multiple clinics in different locations, make sure to make a listing for each of them.


Of course, one of the most popular keywords about a dental practice is, well, dentist. People are looking for a dentist, so it’s natural for this profession to come up as one of the top dental keywords. However, try not to rely on too-generic terms such as dentist because it is saturated. It’s hard to come up on top of the search results page when there are thousands of pages competing for the same keyword.


According to the American Association of Orthodontics, over 4.5 million Americans wear braces on their teeth. More than 80% of them are children or teenagers, ranging from 6 to 18 years old. Is it any wonder that the keyword orthodontist, which is a specialty of dentistry that deals with the correction of malpositioned teeth and jaws, top the searches?


But these children and teenagers don’t want the braces they saw on their parents’ old photos. They want a non-descript alternative to metal braces. Invisalign is one of the most popular searches on the internet when it comes to dental practices. It is certainly another keyword you should add on the list that you will use for your dental marketing.