Dental Marketing 101: Setting Realistic Goals
The first step to creating a dental marketing strategy is knowing who you are marketing to. Next is setting realistic and achievable goals. It’s difficult to set goals when you don’t know who your target audience is, so that’s always the first step. Be specific with the goals you want to achieve. You cannot be […]
Creating A Customer Profile For Dental Marketing
Do not make the same mistakes that other dental practices do and that’s not to create a customer profile or a buyer persona. Without this information, it will be hard for any dental practice to target a specific market. Ask yourself these questions: who are you targeting? What kind of lifestyles do they have? Your […]
Dental Websites: Creating Beautiful Dental Web Design
When it comes to designing dental websites, there are some things you need to put your minds on. For example, why would a customer want to visit your website and stay there? What can they find there? Put yourself on the shoes of a dental customer. What are you going to look for on a […]
Dental SEO and Its Role In Your Dental Marketing
When it comes to your dental marketing strategy, dental SEO will always be a semi-permanent fixture in its foundation. Even back when the concept of the internet was still a fairly new one, SEO was already one of the major factors that contributed to website rankings and increasing a site’s visibility online. However, back then, […]
Dental Marketing Trends to Keep an Eye Out For This Year
You should always take note that dental marketing, like plenty of other online industries, is not a static industry. This is one that is going to keep moving and shifting along with any new discoveries in online technology. And like other online industries, if you’re looking to stay relevant within the industry, you’re going to […]
Using Dental Patient Marketing Within the Local Area
Dental patient marketing can be rather complicated for all sorts of professionals within the industry. This is especially true if you look at the industry on a smaller-scale, more local area. The competition for this particular industry can be pretty severe, which is why you have to employ effective marketing strategies to make sure that […]
Dental Websites Mistakes to Avoid On Mobile
Mobile dental websites are becoming more of a requirement today and less of an option for many dental practices. A significant part of this can be explained by the fact that mobile users make up more than half of existing online users nowadays, and it shows no signs of stopping anytime soon. If you are […]