What is Social Media Marketing and how can it benefit my Dental Practice?

Social media has opened up the doors for your dental practice allowing direct communication with highly targeted potential dental customers. The evolution of social media has been rapid and shows no signs of stopping.

From Facebook and Twitter to the popular visual based platforms of Instagram and Snapchat, social media is a medium that is constantly changing and adapting to the lifestyles of society today. Communication that used to take days to happen can now be carried out in just a few minutes.

With this, it comes as no surprise as to why social media marketing has become such an integral part of any dental practices online marketing strategies. Because of the advanced nature of many social media platforms, companies are now capable of focusing on the specific audiences and demographics that they want to appeal to.

Social media is used by savvy dental practices to increase customer engagement.

Today’s internet users are highly likely to find your dental practice social media pages to engage with you in order to get the answers to any questions and concerns that they may have. An active, Big Smile managed, social media strategy gives you the platform to respond to users’ questions almost immediately, users are left with the positive impression that they are being heard by the company.

In addition to increasing customer engagement, social media marketing strategies can be used to increase your company’s online visibility through social media networks. At Big Smile, we utilize several social media marketing strategies that appeal to audiences as well as engage with them, as well as promote your products and services.

Big Smile will help you Plan Out Your Goals

Before engaging any aspect of your social media marketing plan, we sit down with you and discuss what your goals and expectations are for your social media presence. Like building a website, your goals and what you hope to achieve must be fleshed out before doing anything else. However, your goals must be realistic so that we can work together to help you achieve that.

You will need a feasible goal that we can build our strategy around. Some goals for your social media presence may include: increase of new clients, additional high paying clients, increase brand awareness, and drive more traffic towards your website. Once your goals have been identified, we tailor our social media marketing strategy to help meet your goals.

Identify and Target Your Audience

Social media platforms comprise of a wide network of people. While it would seem easy to put your brand on social media and get as many people to see it, in the long run, this will not benefit your business at all. At Big Smile, we care about the quality of the social media engagement that your accounts receive.

If you have a post that was seen by fifty thousand people, but only a hundred people accessed your website, then that means that your post isn’t being seen by the audience that you want to target. We help you pinpoint your target audience and build your social media content to target them in order to return with higher quality clicks. Different social media platforms cater to different demographics, and we help utilize that information to find the best audience for your brand.

Build Engaging Social Media Content

Social media content is one of the most important facets of any good social media marketing strategy. Without quality content, your users wouldn’t have anything to engage with. Big Smile helps you build relevant content that is in-line with your brand’s personal identity and market it to your target audience. From written to video content, Big Smile can help you create content that is guaranteed to drive sales and increase customer engagement.

If you’re interested in taking your brand to another level and want to learn more about our social media marketing strategies, contact Big Smile today!