While it is easy to shrug off dental SEO and all that it presents because of the many trends that proliferate on the internet these days, we’re here to tell you that dental SEO will continue to be relevant and rightfully so. SEO stands for search engine optimization and unless you can think of a future that does not need search engines such as Google, we don’t think the importance of optimizing your websites for search engines will ever go away.
Where do you go when you need to look for a dental clinic near you? Do you still prop the Yellow Pages open and manually find a dental clinic in your area? Don’t you simply open Google to search for “dental clinics near me”? And because Google is set to detect your location, its algorithm will come up with dental clinics near where you’re currently located. This is a powerful marketing tool that’ll be hard to replicate.
But dental SEO is more than just geo-tagging. We already know that it uses keywords to detect relevant content on social media. This content will lead a potential client to make a purchase decision that will be favorable to your dental practice.
This is probably the easiest way to maximize the benefits of SEO. All you need to do is create a blog, which will act as your platform for all content relating to your dental practice. This blog must contain relevant information about your dental practice, as well as video tutorials, photos, trivia, promos, etc.
This is where your use of the proper keywords will matter. Keywords are your website’s latch on Google. These words are what Google is searching for when it uses its algorithm to find recommended websites for a user. Your use of the proper keywords, including its proper placing, will determine your ranking on Google.
Think about your behavior when you search for information via Google. Even someone who’s aware of SEO techniques will click on the first few search results. If you didn’t find the information you are looking for, that’s the only time you’ll foray into the second-page results. But for most of the time, you’ll stay within the results of that first page, trying to find the information that will guide your decision, right?
This is why dental SEO will be staying for a long time and though we expect the algorithm to change, Google will still depend on those little keywords we use to determine the viability and the relevance of our websites’ content.