Marketing a dental practice is not easy, but it shouldn’t be hard as well. While there is a certain degree of difficulty in dental practice marketing, those in the medical and dental industry know too well that their focus is mostly on the local community. While others must speak to a general audience by creating relevant content that can cut through demographics, dental practices are more likely only to attract the sector that lives within their geographical location.
This is not a matter of reputation or who’s the best dentist in town. For many people, choosing a dental practice is all about proximity. Your practice will either be chosen (as long as you’re licensed and legitimate) according to your clinic’s location and proximity to their residences or their places of work.
This gives you a better chance of getting to know who your target market is, what they do during their free time, how much they are being paid, what their educational attainments are, etc. This information will help you create buyer personas, which, in turn, you can use to create dental practice marketing strategies that will be directed at them.
This doesn’t mean, of course, that your job is easier than other industries and businesses. Just because you are targeting a smaller market doesn’t mean you must not exert effort to get to know who might be buying your products and services. Here’s the thing: local people are incredibly loyal to the establishments they have been used to while growing up. It takes a lot of effort to change their minds about the dentists they have been going to since they were little kids.
That’s on you. It is your dental practice marketing efforts that will ultimately decide your business’ fate. If you do not create engaging content on your website, reach out to customers through email marketing and newsletters, attend community programs, and reach out via social media, you are isolating yourself from your market.
With so many options out there right now, failing to recognize opportunities to attract new clients and even retain old customers will deal a big blow to your dental practice.
Remember what we said earlier that local people are more inclined to support businesses they have been used to going? This is what you are trying to achieve by marketing your dental practice to the local community. You want to be a part of the fabric of the community so that every time they have dental problems, it is your dental practice that they will go to.