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If you’re running a dental practice, you will often hear plenty of advice about how you’re supposed to be hiring a dental marketing company to help you with your practice’s marketing efforts. However, it is not uncommon for dental practices to insist that they can handle their own practice’s marketing and go on to do it themselves.

There’s nothing wrong with that, in fact, some of them even go on to see some level of success when they do so. However, you may find that the results are not as much as if you had hired a professional to do this.

There should be a point where you need to recognize that you need professional help with your dental marketing, but what is that point? Here are some of the times where you need to recognize that you need to call a dental marketing company to handle your marketing for you.

If you’re not getting any new patients

The number one reason why a dental practice should look into working with a professional marketing company to handle the marketing for them is when they find that their new patient rates are zero. It is very concerning if your dental practice does not see any new patients come in for months on end, as this means that your marketing isn’t reaching potential patients.

This is a bad sign because dental practices rely on new patient rates to keep their practices going. If you find that all you’re getting are old patients without any new ones and it’s a trend that’s been going on for consecutive months, then you will need the help of a professional to amend this.

Your metrics aren’t looking good

Another sign that you need to call in a professional to help out with your dental marketing is if your website metrics aren’t looking so good. Having a dental website is great for increasing your online presence, so you should make sure to invest in this. However, if you find that your website isn’t doing well to the point that your website metrics are looking bad, then it might be time for you to call in a professional to help out.

You have poor patient retention rates

Existing patient retention rates are just as important as new patient rates. If you find that your old patients aren’t coming back, then you will need the professional intervention of a dental marketing company to help you figure out why this is happening as this may be difficult for you to figure out on your own.