You may be wondering why other websites seem to attract more visitors than yours. It’s time to stop wondering and start acting now. The reason why your dental patient marketing is not as successful as others is because you are not attracting enough people to your website or your blog site. Unknown to many, the blog page of your website will play a crucial role in piquing the interest of potential customers.
Design
Let’s face it, the reason why visitors will stay on your site is that it is well-designed. No matter how great the information is on your website, if it’s not properly laid out and the design is lacking, potential clients will go to another site faster than you can say “stay.” We are visual beings, above all, so we need to interact visually with our clients first before we capture their attention through compelling and informative content.
Relevant information
Next, you need to make sure that your blog contains relevant information about the services you are selling. You need to explain on your blog what makes your dental practice important and relevant. You don’t need to be formal and serious at all times.
You can also include some trivia about dental and oral hygiene so your visitors won’t get bored reading the same technical stuff all over again. Speaking of technical, avoid using too much dental jargon on your blog posts.
Call to action
What will your readers do about the information you put on your blog? This is where call-to-action for your dental patient marketing is important. You need to tell them whether they are supposed to subscribe to a newsletter, click on a link, call a number, email your office, book an appointment, visit your clinic, etc. Guide them to their journey of purchasing a product or service from you.
Keywords
SEO has commanded blog posts in the past decade as a part of any dental patient marketing. One of the most critical components of every blog is its search engine optimization; its ability to be distinguished by Google’s algorithm.
The way to Google’s top page is by using keywords that are strategically placed on your blog. These keywords should be the same ones that people search for on the internet.
Meta description
The meta description appears under your link when your website appears on Google’s search results. This text will distinguish your site from all the others that appeared on a searcher’s screen. Your meta description should be informative and should give a detailed explanation of what a web visitor can find on your website.