One of the things that make dental practices hesitant at the idea of hiring a professional for their online dental marketing strategies is the fact that there are no tangible results. You’re expected to trust in the process and the professionals to know what they’re doing, and sometimes it can be nerve-wracking to invest money into something that you can’t expect results from in a while.
Fortunately, because of the progress of technology, it is possible to track the progress of your online dental marketing strategies, and this is through website metrics. However, in order to make sure that you’re tracking this properly, make sure that you know what metrics are worth tracking and which ones aren’t. Learn more about this here.
Determine your goals
Before you get into tracking the metrics for your dental marketing, it’s important that you first identify what your goals are for your website so that you can set a realistic metric goal for you to track. When it comes to identifying this, you should always remember to set realistic goals for yourself. While it would be great to gear your marketing towards a goal where you take over the entire state of Florida, this isn’t something that can be achieved in a month. Understand what realistic goals to aim for, and tailor your marketing to meet these goals.
Shares
One metric you should be keeping an eye on is the number of shares that you get on your content, whether it’s on your website or your social media. This is important because it gives you a clear idea of what kind of content your readers are interested in, and what kind of content they’re willing to share with their friends and followers.
Appointments
Of course, plenty of dental practices are now incorporating online dental appointments into their dental websites. A good metric to track, in this case, is the number of appointments you get on your website on a monthly basis. This is a good way to determine if you are achieving your goal of getting more patients per month.
Major CTA button clicks
If you want to see where people are converting, then you should be taking a look at the clicks on your major CTA buttons. These are important because this particular lets you know where on your website, people are more compelled to click and potentially convert. This will give you a clearer idea of what parts of your website are doing well and which ones aren’t.