Your dental websites are meant to help provide your dental practice with an online presence that online users can make use of to access information about your dental practice. More elaborate dental sites have features that allow users to schedule appointments right from the website itself. When used right, your dental websites can be a rich source of marketing and conversions.
Because of this, you have to make sure that your website is designed to maximize these metrics. In order to do this, you have to know exactly what needs to stay and what needs to be removed from your website. To help you out with this, here are some website elements that have no business being on your dental site.
Large elements that slow down your website
When people look up dental services, there is a large chance that they are in need of emergency dental services. Because of this, a slow-loading website can be very detrimental to your dental practice. This is because it will only end up frustrating your potential patients, leading them to look for their dental health needs elsewhere.
In order to avoid this, you have to make sure that you don’t have any website elements that might end up slowing down your website, which includes Flash animations, video backgrounds, and overly large images. Make sure that you take the time to optimize your website’s speed so that this is not something that you have to worry about.
Poor content
As important as the visual content of your dental site is, you must not forget about the importance of content on your website. The dental industry is one that requires the trust of their patients in order to succeed, so you need to make sure that you invest in quality content that effectively conveys the message of your website.
There is no point in having the most advanced forms of tech in the dental industry and the most visually appealing website if you don’t have the right content to say anything about your dental practice to your audience.
Impersonal images
As mentioned before, dental practices have to work hard to get the trust of their potential patients to get them to come to their clinics. One way that can hurt your chances of doing this is by using impersonal stock images on your dental websites that don’t do a good job of telling your potential patients what kind of people your dental team are. You should use actual photos from your clinic and team so that your potential patients will have a good idea of who they are entrusting their dental health to.