You may not know this, but there are plenty of dental websites out there that are being severely underutilized. The reason why this happens can mostly be attributed to the lack of knowledge within the dental industry about how dental practices can use their websites to its full potential.
Plenty of practices simply have a website for placeholder purposes, which results in plenty of websites being abandoned, wasting their potential. When done right, your dental website can help generate plenty of sales and conversions. To help you understand this, here are some ways that you can use your dental websites to help boost sales and your online presence.
Schedule appointments
Something that you definitely should be doing with your dental website is using it as an online booking tool for your dental practice. When potential patients are in the market for a new dentist, it isn’t uncommon for them to price shop around until they find the right practice that fits their dental health needs and budget.
Ideally, when they find your website, you want to strike while the iron is hot, and get them to schedule an appointment right away. The best way to do this is by incorporating an online booking system into your website, which allows potential patients to book appointments and schedule consultations from the website itself.
Use it as a central hub of dental health information
A good way to help boost sales and improve your online reputation is by using your dental website as a central hub for dental health information. The reason why you should consider doing this is that if online users find your website and it is full of good-quality, highly relevant information about their dental health, they are more likely to trust you and your dental practice.
In turn, this can lead to a boost in conversions and help improve your online reputation. In addition to this, establishing your dental website as a local resource of relevant dental health information is a good way of getting your practice’s name out there.
Use your website to build trust through social proof
Social proof is essential in the dental health industry, and the use of online technology has made it both easier and more difficult to establish trust. Easier because anybody can leave a review for your business, but more difficult because that ease of use has made it easier for people to fake positive reviews.
To make sure that your reviews can be trusted, you need to prioritize authenticity in your social proof and your dental websites. Use good-quality, but real photos of your dental practice. Post photos of your staff if you can, as this helps lend an air of authenticity to your practice.