Have you ever experienced needing an emergency dental practice but you can’t call anyone? The pain from a dental emergency is so unbearable that you’d want to extract the tooth yourself. So, if you’re looking for a way to attract patients to your practice, you can use the word “emergency” in your dental marketing campaigns. A lot of patients are searching for emergency dental services in the middle of the night. Being one of the only few to offer these services is going to benefit your practice.
Immediate Needs and High Intent
But you cannot just use the word emergency and expect patients to come knocking on your door. Although people are looking for emergency dental services, they are aware that so many fly-by-night dental practices could be providing bogus dental services. That’s why aside from emergency services, they’re also looking for reputable dental practices.
So, you cannot just say you’re providing emergency dental services. You should also make sure you have legitimate and professional dentists in your practice. They will be the ones to “make” the name of your dental practice.
Call-to-Action Buttons
Aside from the fact that your dental practice has to be legitimate and offer emergency services, you need to also include call-to-action buttons or CTA. What are your patients supposed to do if they don’t know how to contact you? Even if you put the word emergency in all your dental marketing campaigns, this would be of no use if they don’t know how to contact you.
Make sure that your CTA buttons are well-placed. The patients should see the CTA buttons clearly after reading the word emergency on your website. A good example is: “We provide emergency dental services. Please call [insert telephone number here].” This is a great way to show your patients that you will be available anytime they need it. All they have to do is pick up the phone and dial your number.
While providing emergency services should be your dental practice’s goal to attract patients, don’t forget to make sure that you can actually take on emergency cases. Putting the word “emergency” on your website is easy. Actually providing that kind of service is another thing. That’s the tricky part. If you cannot actually provide emergency services even though you’ve used that word in your dental marketing campaign, expect some bad reviews on the internet.
A dental practice has to be trustworthy and honest. These are two values that you must ensure so your patients will become loyal to you.