When many people think about the dentist, especially children, it comes with a certain sense of dread and fear. After all, the dentist has never been a pleasant place for anybody. As a result, many people are hesitant at visiting the dentist, which means that you need to figure out how to work your dental marketing strategies to convince potential patients to choose your dental practice.
This is where social proof comes in. Social proof usually takes the form of reviews and testimonials, and are usually left by previous and current patients to let them know about their experience with your dental practice. However, these can help beyond describing their experience, this can be used in other forms of your dental marketing strategies as well. Learn more about this here.
Online reviews and reputation
The first question here would have to be how you can use online reviews to boost your online reputation. You may already know this, but one of the first things that customers do, before they decide to patron a business or establishment, is look online for any reviews. This is especially prevalent in the dental health industry, where your dental health is at stake if you choose the wrong dentist.
Because of this, social proof can go a long way in how new patients view your practice. When users look up your dental practice, they will see all of these positive reviews, which leaves a positive impression on them, which can lead to a higher new patient rate.
Asking a patient to leave reviews
Of course, in order for you to use these patient reviews, you have to make sure that you can actually get the reviews that you need. To do that, you’re going to have to ask your patients to leave the reviews that you need for your online marketing.
But how do you do that? There are a number of ways that you can ask your patients to leave their reviews. Sometimes, all it takes is simply asking them. After a dental health treatment, you can ask your patients to leave a review for your dental practice.
You can provide them with a channel within your dental practice for them to leave their reviews in, such as a laptop or tablet set up so that they can leave a review right then and there, or you can provide them with your social media information so that they can leave a review for you later on.
As much as possible, you should remain polite and friendly when asking for a patient review. Nobody wants to leave a review for somebody who was rude to them.