When handling your dental practice marketing, there are so many things that you need to take into consideration to help guarantee its success for your dental practice. Not only should you always be on top of your marketing strategy to make sure that returns the results that you need, but you should also be very careful with how you handle your dental practice marketing as a whole.
If you make a mistake, there is a good chance that your website may be penalized, which can lead to lower search engine rankings, which can affect your website’s traffic and overall statistics. Learn what mistakes you might be making in your marketing which can cause a penalty on your website.
Plagiarism
Plagiarism is one of the most common causes for website penalty that you should always be aware of when it comes to your marketing strategy. Simply put, plagiarized content is where online users copy content from other related websites and try to pass them off as their own original content. Because of recent changes to SEO algorithms that emphasize the need for quality content, plagiarized content is now a factor in what may cause a website penalty.
Manipulative on-page tactics
Back when SEO was first introduced to the online world, plenty of website owners figured out how to make their websites rank better using black hat SEO techniques. One of the most popular ones was by hiding keywords and text within the website in the hopes of ranking better. Tactics like these will only result in a website penalty.
Poor linking practices
One of the best ways to get your website to rank well is through link-building, which is where related websites link to your website. Plenty of website owners try to bypass the work that is needed for this by paying for links or listing their website on a directory. Carrying out poor linking practices like these will eventually lead to a website penalty.
Keyword stuffing
Keyword stuffing is another popular black hat SEO technique that even today, is still being used by plenty of websites. This involves stuffing an article or webpage with mentions of a keyword repeatedly. Nowadays, your website can get penalized for doing this and will prioritize websites that make use of good-quality content for their dental practice marketing.
Website issues
Your dental practice marketing isn’t the only thing that may cause website penalties. If your website is too slow or always crashes, website issues like these can lead to a website penalty, especially if it causes users to leave or bounce out of your site.