People are not finding your dental websites online. Why is that? Even when they search for dental clinics in your area, the link to your site is far at the bottom of the first page of the search results. Or worse, you’re on the second page, which is garbage in terms of search engine results. Every millisecond, search engines crawl thousands, if not millions, of web pages. They find and rank them based on several factors all tied to search engine optimization or SEO.
The ability of a search engine to find you is dependent on how optimized your website is for search engines. At one point, SEO meant stuffing a blog post with keywords. Some even put the keyword density at 2% to 3%, which means a 500-word article should mention the keyword for at least 10 times. Can you imagine how stuffed the blog post will sound and look like with 10 of the same keyword?
Diversify Your Keywords
You don’t have to stuff your content with the same keyword. Rather, you have to diversify your keywords. Take the root keyword and add your location to it. You can also use your services as keywords. Some examples of dental services are dental care, dental implants, dental veneers, restorative dentistry, cosmetic dentistry, dental crowns, and pediatric dentist. With each of these keywords, you can add the location of your dental clinic.
Check the Meta Tags
If you are not giving your pages’ meta tags the attention it deserves, you’re not going to get a high ranking on search engines. Meta tags are snippets of text that describes what can be found on the page. They don’t appear on the page itself. They are in the pages’ HTML codes. The two most important meta tags are the meta page titles and meta page descriptions. These should have the top keywords used to find your website on search engines.
Understand Google Analytics Tools
Google Analytics tools are free, which is why there is no excuse for why web owners are not using them. The tools will allow you to understand where your web traffic is coming from, what keywords your web visitors are using to find your website, and how your visitors behave once they are on your page. The tools will tell you where they are clicking and going, as well as where they are spending their time while on your page. This information will give guide you on how to implement design elements on your dental websites.