Social media is one of the most prominent examples of how digital technology has become one of the driving forces in our daily lives. These social platforms help people from all around the world communicate with each other in real-time. But how does all of this fit into your dental patient marketing strategy? In recent years, online marketing has continued to grow and develop in order to incorporate more platforms and other forms of technology to an ever-growing industry.
Social media is one of the more recent additions to the online marketing industry and it has quickly become one of the most commonly used ones. All branches of online marketing have benefitted from the addition of social media, including the dental patient marketing industry. Learn more about how your dental marketing benefits from social media here.
Increase site traffic
Something that plenty of early online marketers realized when it comes to social media is the simple fact that social media platforms were already growing at a rapid rate, even years ago. Today, social media has audiences up to the millions and even billions, which makes it one of the best platforms for marketing your dental services.
You have an audience there just waiting to be marketed to, all you have to do is find them. Because of the huge potential for marketing on social media, it has a lot of potential to help boost your website’s site traffic. With this in mind, it might seem more unbelievable if you don’t want to use social media for your marketing.
Audience engagement
Another significant benefit that social media has given online marketing is the ability to engage with your followers in real-time. If your followers and potential patients have any questions about your range of dental services, social media platforms let them ask you about it right away. This level of engagement goes a long way in helping boost your practice’s presence online.
Even if you choose to incorporate a live chat feature on your website, you have to understand that a majority of online users spend most of their time on social media platforms. If they have any questions, it would be best for your practice to have the ability to answer their questions and concerns right away.
Improve patient retention
Social media for your dental patient marketing is designed to let your online followers see your updates as soon as they happen. Posting content regularly on your social media is a good way of letting your patients know that your dental practice is still up and running and that you still care enough about your patients to keep them updated on their dental health. This can help with improving patient retention rates.