Since most of your target audience can be found online on Facebook, Instagram, Twitter, and other social media platforms, it’s easy to forget about the offline world of print and broadcast advertising. But if you want your dental clinic to prosper, you need to promote your dental websites wherever your patients could be—in your clinic, the commute to their jobs, the internet, the coffee shop, the grocery store, their homes, etc.
Promoting Online
How easy it has been to promote a business this past couple of years, right? All you need is a steady internet connection, some Photoshop skills, and a Facebook account, and you’re good to go. You can simply post a photo on Facebook, use the proper hashtag, and watch as your shares, comments, and likes grow.
Even though the internet has changed significantly in the past year what with the entrance of SEO and Google’s new algorithm, promoting dental websites online is still one of the easiest ways to get more traction for your profession.
It costs less to promote online, too. You can promote on Facebook and Instagram for less than $50, depending on the kind of access and range you want your ad to have.
Promoting Offline
Because it has been so easy to promote businesses online, you may have forgotten how advertisers do it in the past. Put your URL address on your office stationery—letterhead, transcription pad, business cards, pens, toothbrushes, and many more. This way, these media can act as advertising and promotional materials for your dental websites.
When you give away a pack of toothbrush and toothpaste to your clients, they will see the URL address of the website and be curious about it. What can they find in your site? If you have impressed them enough during the consultation, they will be curious to know more about you. if your website has an integrated appointment system, they will thank heavens that you are making the process easier for them.
You should also check how much it would cost you to publish ads on journals, local magazines, and newspapers. Some of your target market—the baby boomers, specifically—still use traditional media. You need to make an effort to appeal to this market since they’re most likely the ones needing your services (dental problems are more prevalent in the older generation). Make sure that your web address and office contact information are visible on the ad.