A good dental patient marketing plan is something that’s going to cost you. Not only money, but time, resources, and effort. Because of how costly a good marketing plan is, it is not surprising why dentists are a bit antsy when it comes to determining the results of the marketing strategy.
However, you should know that if you’re looking for results in terms of conversions and new patient rates, it may take some time for results like these to happen. Fortunately, there are other ways to tell if your dental patient marketing is working for your practice. Here are some of the ways to determine this.
Online profile
One of the first things that you can do to determine if your dental marketing strategy is paying off is to look online. If you’ve been utilizing SEO in your marketing strategy, then you can check online to see how well your website is ranking on search engine results pages.
You can also check your social media profiles to see how much engagement your posts are getting. Online patient reviews are also something that you can definitely turn to in order to see how well your practice is doing in its patient marketing strategy.
Patient feedback
Remember that your dental patient marketing is focused on the patients themselves. So if you want to know if your patient marketing is working, you’re going to have to ask the patients themselves. There are plenty of ways that you can ask for patient feedback.
If you have a social media presence, then you can ask patients to leave you a review on your social media to determine if your dental practice has been effective in providing top-quality service to your patients.
You can also give out patient surveys at your office and ask patients to fill them out when they leave your practice. No matter what method you choose, make sure that you remain respectful and professional when dealing with patient reviews.
Even if someone leaves a negative review of your practice, always maintain your professionalism to avoid a negative perception of you and your practice. When dealing with negative reviews, talk to them in private and respectfully ask for clarification on things that you can improve.
Competitor research
Another way to determine if your dental patient marketing is working out is by taking a look at your competitors. What kind of strategies are they using? What kind of content are they putting out? Doing competitor research is a good way to gauge how well your website is performing in the industry.