It’s a well-known fact that when it comes to your dental patient marketing, no matter how well you plan this out, you can and will encounter certain issues that may be difficult to handle. Your marketing team is only human after all, and everyone is prone to making mistakes. Sometimes it can be something as simple as a typo on your website, or something as reputation-damaging as publishing the wrong fact on your website.
No matter the size of the mistake, it’s always important to address this as soon as possible, and as soon as the mistake has been brought to your attention. A good way to address this issue and loop in your users and patients is by making use of social media. Its wide reach can effectively get the word out and help resolve any issues with your dental patient marketing. Learn more about this here.
Make use of social media tools
With social media being your primary tool to handle a dental marketing crisis, you should definitely be using the tools that come with your social media. Once you post about your issue and the steps you’re taking to address these on social media, you can easily monitor the kind of responses that you’re getting from your users through the use of your social media tools. This helps you stay on top of everything and strategize accordingly when needed.
Maintain your professionalism
If you’re addressing an issue with your dental practice and your marketing on social media, you are sure to expect a negative feedback from some users, no matter how innocuous the mistake may be. When this happens, it’s always important that you maintain your professionalism when interacting with these users.
Any online interactions you will have are going to reflect on you as a dental practice, so any negative interactions will be viewed negatively as well. Always maintain a strong level of professionalism to make sure that both your offline and online reputation remains intact.
Work with your team
If you’re dealing with a dental patient marketing crisis, you’re going to need everyone on board to help handle the situation. If you’re using social media to handle the issue, you will need additional people to respond to comments and user questions when the situation is going on. Make sure that everyone on your team is properly oriented to make sure that the situation is handled properly by everyone involved.