Designing your dental websites for maximum conversions are getting trickier and trickier as technology continues to evolve and as users are presented with even more choices online. However, as tricky as it can get, this is essential to the success of your website and your dental practice as a whole. After all, your website’s main goal will always be conversions, which can take the form of new dental appointments, new patient sign-ups, or a call to your dental practice itself. But with how difficult it can be to get conversions nowadays, how do you design your dental websites for more conversions? Learn more about this here.
Make your call-to-action obvious
Calls-to-action are prompts that are strategically placed throughout your website design which help guide users to the final stages of the conversion process. These are important because they pinpoint exactly where users are expected to click to accomplish a conversion on your website. When you design your calls-to-action, you have to make sure that the buttons are designed for maximum visibility and that the website text gives users the sense of urgency that helps them make that conversion.
Choose the right site elements
The thing about designing a website for conversion is that a lot of people don’t realize that this is mostly about designing your website effectively. As long as your website is properly designed, then it will be easy enough to guide your users through the conversion process. One of the basic things that you need for effective web design is the right website elements. Make sure that you choose the right images and elements that complement your web design.
Exercise proper site organization
In addition to the visual aspect of it, you need to design your website navigation and organization properly. After all, how can you guide your users through the conversion process if you can’t even get them to navigate your website properly? Make sure that the design of your site’s navigation is easy enough for your users to get through it.
Don’t forget about social proof
One of the biggest challenges that many dental practices face when they’re trying to get more patients through the door is the underlying fear of dentists. To alleviate those fears and increase conversions, you should be including social proof in the form of user reviews and testimonials on your dental websites. These will help convince potential and current patients to convert on your website.