Dental websites are probably the first places that people go to when they want to know about a dentist and his products and services. First, they like to know who the dentist is (even how he/she looks like), where he finished his education, where he practiced, how many years he has been active in the profession, and what kind of procedures he is equipped to do.
Testimonials and reviews left by customers on your dental websites can help bring credibility to your profession. If customers are leaving truthful and positive reviews about your products and services, more people will begin to get interested in what you have to offer.
Builds credibility and trust
This is the number one reason why you should encourage customers to leave reviews on your websites. People are going to look for the opinions of your past customers. They are interested in the kind of service that you can deliver and whether you’re successful at addressing your clients’ dental problems.
The one thing you need to remember about reviews and testimonials is never to fake it. Testimonials are there to provide credibility to your dental practice. If you can fake testimonials, how are your clients going to trust you with something as important as dental procedures?
Makes a dentist more relatable
When a client says in his testimonial that he likes going to your clinic because he feels at ease with you and you’re a great dentist, how do you think this will translate to your readers and web visitors? It will make you more relatable.
Sometimes, clients feel that dentists don’t really understand their fears and misgivings, especially when it comes to dental procedures. But if potential clients will see in the reviews left on your site that you have this special talent of relating to customers’ needs and wants, they will feel more comfortable consulting with you.
Brings understanding about the clientele
The goal of focusing on the testimonials and reviews on your dental websites isn’t only to attract potential clients. Above anything else, you want to be able to understand your clients, too.
Their comments, suggestions, reviews, questions, and testimonials will give you a better understanding of who they are, what they want, what they expect, and what they are looking for. It enables you to answer some of the most fundamental questions they have about your dental practice.
Make sure that you respond to the testimonials left on your dental websites. Clients want to feel valued and the only way you can do this is to show them that their comments and suggestions are important to you.