Part of increasing engagement on your dental websites is to write great blog topics. Your patients want to hear from you. They want your expert opinion on dental and oral problems that they may be having right now. Your silence could be killing your dental practice. You can use your voice to engage patients, increase conversions, and market on social media.
Your Own Dental Journey
Share with your patients your own dental journey. Why did you become a dentist? When did you know you wanted to be a dentist? What challenges did you have to overcome to become a dentist? These are some of the questions that you need to answer in your blog. Your patients will get a good grasp of you as a person through these blogs. It’s important to humanize yourself and your profession. This will help them trust you better.
Display a Photo
Many people go to the dentist without knowing what their dentists look like. Whether you think you’re attractive or not, it’s beneficial for your practice to post an image of you on your website. People are less likely to trust those they cannot see. This is especially effective for dentists who are doing business in a small community. The more people can recognize them, the better it is for them. When you walk on the streets, you should expect people to say hello or hi to you. This will strengthen your presence and reputation in the community.
Showcase Your Experience and Education
Why don’t you talk about your experiences on your dental websites? Talk about your first dental procedure. Talk about the discussions you’ve had in college. Did you present an award-winning thesis? You can talk about it again and its significance in your work today. What would you have changed in your hypothesis? It’s an exciting thing to talk about your education again. It will make you reminisce about why you became a dentist in the first place.
Ensure Clarity and Conciseness
As a dentist, your focus is to provide excellent service to your patients. But as a business owner and web manager, you must ensure the clarity of your message. Make sure to use tried-and-tested marketing strategies such as the above-the-fold technique where your content must be placed on the upper “fold” of a web page.
Include a Call-to-action
In whatever content you include on your dental websites, make sure there is at least one call-to-action. This will tell customers what to do with the information they digested from your website. A CTA is also a plus point for Google’s algorithm. When there’s an effective CTA on your page, your web visitors will likely take an action and that’s what search engines want.