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Your dental websites are a crucial part of your dental marketing strategy, especially today, in the landscape of online technology. More potential patients are making use of online technology to reach out to the dental practices that they want to go to in order to address their dental health concerns.

Because of the important role that your dental websites hold, it’s important that you have a strong site that is complete with all of the features and information that your potential patients will need. To make sure that your website has everything that it needs, read on to learn about the six most important website pages that your dental site needs to help it succeed.

Services Page

When a potential patient visits your website for the first time, one of the most important things that they will look for is the services that you offer in your practice. Make sure that you provide this information in a page on your site that they can easily get to from your homepage so that they can head towards it as soon as they access your site.

About Us

It’s important for your potential patients to know the dental practice that they decide to entrust their dental health to. Including an About Us page will give patients a look at the team that will take care of their dental health needs.

Appointment Page

As much as possible, you want to make it as easy as possible for users to get an appointment at your practice. Including an appointment system on your dental site is a great way to get this done and increase appointment rates.


Of course, like any other service, potential patients want to make sure that the dental practice that you choose is the right one for your needs. So how do you determine this? You can take a look at testimonials to see other patients’ experiences with the practice. Having a page on your site for testimonials is a good way to let potential patients see what they can expect from your practice.


When potential patients book appointments on your dental websites, they’re going to want to make sure that their schedules will be accommodated. Including your location and hours on your site will help them determine when the perfect time to schedule their appointments would be.

Payment Methods

Some dental services can be quite costly, so patients will want to know if your practice takes their insurance, or if there is a way to pay for your services in installments. Indicating this information on your website will give them all of the information that they will need to make a properly informed decision about who to choose for their dental health needs.