The Internet has become a lot more complicated and customizable for users and businesses alike. Back when the Internet was first used as a marketing tool, dental SEO and SEO, in general, was one of the most widely used forms of digital marketing back then.
However, it was a lot easier for websites to rank back then because there were no rules in place back then for what helped a website rank. Nowadays, it’s important to implement a legitimate dental SEO strategy for your dental marketing strategy if you want your users to find your website and your practice online.
One way to enhance your SEO strategy is by understanding how exactly users find your website online. This allows you to tailor your strategy and maximize it to get as many people to your website as possible. Learn some of the most common ways that people find your website online.
Site rankings
When it comes to finding your website on search engines, one of the most common ways that people encounter websites is significantly based on search engine rankings.
The main reason why the top spot on search engines is so coveted by business owners is that online users very rarely care about search engine results past the first few ranks and do not care at all about search results found on the second page.
This fact is the reason why plenty of businesses and websites work so hard on their SEO, in order to get them to the front page of search results pages. The way website rankings are determined is rather complicated. The factors that help determine this include a combination of keywords, specific site metrics, and content found on your website.
Google My Business
However, site rankings aren’t the only way that users can find your website anymore. Recently, Google has made it easier for users to find businesses that provide the products and services that they’re looking for, and one of these is called Google My Business.
This allows you to “claim” your business on Google, which helps users find you faster. You can even add business hours and your dental practice contact info to give users all of the information that they need to find your business in one place.
Social media
Did you know that social media can also be optimized for dental SEO? A combination of keywords and strategic marketing can help direct users to your website via social media, which is why it is more important now more than ever to keep your social media profiles updated and consistent.