Something that plenty of dental practices don’t understand when it comes to their dental practice marketing is the fact that no matter how good of a marketing strategy you have, even if you pay for the very best in the industry, it’s not going to do you much good if you’re working with a weak team within your practice.
Remember that dental marketing is responsible for getting patients in the door, but you and your staff are responsible for getting them to come back. It’s important to recognize the signs of a weak team, otherwise, you might end up wasting your dental practice marketing. Learn to identify the signs of a weak dental team here.
They’re not meeting the standard
One of the very first things that you should notice if you’re trying to figure out if you have a weak dental team is the fact that they’re not meeting your standard in terms of goals and expectations. It is a common thing for you to express your own expectations from your staff when they come on board, so they should already be well-aware of what you expect from them. However, if they are consistently failing to meet this standard, then this could be a strong sign that you’re dealing with a weak dental team.
They don’t get along
Another serious sign of a weak dental team that you need to keep an eye out for is if your dental team just cannot get along. Even if it’s something petty and personal, this is something that you need to keep an eye out for because this attitude will definitely carry over to how they end up interacting with your patients.
No matter how hard they try to keep things under wraps, your patients will definitely pick up on it, which can hurt the reputation of your dental practice. It’s very important that you resolve this as soon as possible, and minimize the impact of it. Avoid blaming a single person and deal with the issue, not the people involved in it.
They don’t know what they’re doing
Something that you should also look into for the sake of your dental practice marketing is the overall competence of your team in regards to their work. While it is perfectly normal for them to look for guidance from you, it’s going to be a serious problem if they have difficulty moving without some input from you. As much as possible, you want a team that you can trust to be independent.