A lot of companies invest in creating apps specifically for their businesses because it offers a lot of advantages and benefits. This is an investment that will return to you in a hundred folds. Your dental practice marketing will benefit the most from a dedicated app.
Are apps expensive? There are app creators that you can use to build your clinic its own app. You only have to pay a minimal fee for the service. If you know some programmers who build apps, you can also contact them. The point is, whether it is too expensive for your marketing budget or not, this is the one risk that you should definitely take.
Setting Appointments Will Be a Breeze
Believe it or not, one of the reasons why people do not make appointments with your clinic is because it’s too cumbersome for them to pick up the phone and make a call.
With your own app, you’ll have a scheduling system that will allow customers to book an appointment through it. This is the simplest way for customers to reach you and set up a schedule. Yes, they prefer installing the app than picking up the phone and making the call.
Sending Push Notifications
If your customers will turn on push notifications (and we hope they will), the app can notify them of upcoming appointments. This would eliminate the instances of missed appointments, which is a waste of your time.
Promoting Loyalty Rewards Points
Every time a customer makes an appointment with your clinic, the app can reward him or her with loyalty points. After the points have been accumulated, it could have a corresponding product or service that you will give for free. This will make more people loyal to your practice as they would love the idea of racking up points and getting something in return.
Posting Valuable Information
For health-conscious people, they would appreciate if you can post important information about many dental issues. By providing valuable information, you will come off as the authority in the subject matter. You can even post photos, videos, and links to other authority sites.
With your own dental practice marketing app, your practice will come off as professional, trustworthy, and modern. People will easily remember your practice because you are one of the few who invested in something that people are looking for in businesses. It is an investment that will attract your target market and will generate profit.