Most dental practices would choose to let their business speak for themselves. That does not work anymore in today’s highly-digital world. If you want to attract patients to your dental clinic, you need to employ dental patient marketing strategies that will drive traffic to your website and convert this traffic into scheduled appointments.
So, what exactly do you need to know about directing your marketing efforts to the right audience?
Choose Your Target Audience
Although a dental practice does not necessarily have a target audience, you must still determine who you are marketing to? Why? Because it’s imperative that you build different campaigns that will fit a particular demographic.
Your social media posts won’t target the baby boomers or the grandparents who need dentures. They should be directed to teenagers and young adults who need braces and other aesthetic procedures. Your website has to be user-friendly that even those who are technologically challenged will know where and how to book an appointment. These are the considerations you need to make when building and developing a marketing campaign.
Determine Your Budget
How much can you spend on the marketing strategy? And it’s not just about the expenses you will incur during the first few weeks of the campaign. You need to continuously fund the campaign until it reaches the goals you set. There is no specific amount as to how much you need to have to spearhead a marketing campaign, but it’s advisable to have some extra cash lying around to see the campaign to fruition.
You can expect to do most of your dental patient marketing on the internet since this is cheaper compared to traditional marketing methods. Of course, aside from the money aspect, you also need to determine the amount of time that it will take for your campaign to see success. You have to measure the time from the planning to the management.
Identify What Makes You Unique
What makes your dental practice unique? Do you cater especially to children’s dental needs? Do you offer a more flexible payment scheme than other dental practices? Whatever makes you stand out as a dental clinic, highlight that and make it the focal point of your marketing efforts.
But at the same time, you need to stay true to yourself. Offer only what you can provide with quality and never fool any of your patients to thinking you could do something when you are not equipped or licensed to do so.