How do you make the most of your dental blog? Now that you have already started a blog and have written several articles, you must maximize the reach and potentials of your blog. How can you do that effectively and what role does your dental patient marketing play in driving traffic to your blog?
Blogging about your products, services, and other relevant topics is your way of reaching out to customers. Among many other things such as commenting on posts and sharing industry news, blogging is a way to be heard. It is your voice. It is your ideas. Your blog is a reflection of who you are as a dentist and what kind of dental practice you run.
Part of your marketing strategies should be focused on improving web traffic to your blog site. Your target market should be aware that you run and manage a blog. They should read your posts. They should be influenced by what you wrote. How do you make sure all these happen at once? You have to make the most of your dental blog by using SEO and social media, of course.
SEO
People will not learn about your blog site unless you promote it. There is a slim chance they’ll organically find your blog site without the use of search engine optimization. Search engines such as Google and Bing can drive traffic to your blog site but only after you’ve done your part in optimizing the posts for them. This includes using the right keyword phrases and keyword density on your blogs. You also need to take care of your site’s backend by making sure the title page, meta titles, meta description, and filenames are optimized for search engines.
Social Media
Social media is another important component of marketing your dental blog. You need to make your blog posts shareable to your audience. Are you afraid that other dental websites may copy what you’ve written? That’s a risk you have to take and that’s why it’s important to date your blogs, too. Your market is smart enough to check duplicated content, of course.
Install widgets on your website that will make it easy for your patients to share your content with their network. Those tiny little social media buttons will make a great impact on the shareability of your blog content.
Refocus your dental patient marketing on your SEO and social media efforts. You will notice an increase in blog engagement.