Each and every website, not just dental websites, are designed with one goal in mind: to gain user conversions. Each and every single element that you see on a website is optimized to convert users, whether it’s to gain a sale, a sign-up, or in the case of the dental industry, dental appointments. Any website is a finely-tuned machine that is fully optimized to direct the user to convert.
So if you find that your user conversions aren’t doing as well as you had hoped, you should look into your website to see what might be causing the problem. Here are some of the most common mistakes you should definitely be avoiding on your dental websites that might be causing problems with your conversion rate.
No call-to-action
If conversions are the goal of your website, your site’s call-to-action is the prompt that helps them make the decision to convert. If you don’t have a call-to-action on your website, it’s going to be hard for users to be directed to the conversion action. A good-call-action tells users that they need to do to in order to accomplish their goal upon visiting the website.
Cluttered website
A very common mistake that plenty of first-timers make with their dental websites is making it overly cluttered. On the surface, it makes sense why it should be cluttered, after all, the dental industry is highly technical, so you would want your patients to be as informed as possible.
However, you should know that a cluttered website will likely result in a high bounce rate and a drop in conversions. It’s possible to still provide relevant information while displaying your content in a manner that it can be easily read and absorbed. Take note of the use of whitespace to make it easier for users to take in the content on your website.
Your website isn’t mobile-friendly
It is no secret that mobile technology is quickly becoming the new norm in terms of online technology. With this in mind, it’s always important to make sure that your dental websites are mobile-friendly.
A large majority of patients are more likely to look up dental information online on their smartphones, and if your dental practice’s website can’t be adapted well to mobile, then there is nothing stopping them from looking elsewhere for their dental needs. It’s important to make it easy for users to access your website and book appointments through mobile in order to maximize online conversions.