There are a lot of dental practices that needed to close down or need to shut its operations because the dentists fail to advertise and promote their services properly through dental SEO. The problem is most dentists are resistant to the notion that SEO is the marketing tool they need to promote their dental products and services.
What they don’t know (or what they fail to study) is that Google is the new Yellow Pages. Studies showed that 97% of consumers search for local businesses online. This means if they need a dentist to do oral prophylaxis on them, they go to Google to search for local dentist listings to see where they are located and how to book an appointment with them.
Now more than ever, people are using their laptops and smartphones to search Google of whatever topic that comes in their minds and that includes dental services. So, if you’re a dentist who has seen the number of his clients plummet, what are you waiting for? All you need is the right dental SEO boost to see your practice fly high.
What is SEO and dental SEO?
SEO stands for search engine optimization, which in simple terms is the process of increasing the visibility of a website or a business to users of the search engines such as Google. Your webpage’s SEO ranking must be high enough that it appears on Google’s top search results (meaning, the first three links that Google comes up with from its search index).
Dental SEO, on the other hand, is the local SEO for dental practices. This means that the SEO keywords that will be used to rank the webpages are localized for dentists. These keywords will include dental terms that the potential consumers or clients are most likely to use when searching for dental products and services in the immediate area where they are in.
Why is investing in dental SEO beneficial to dental practices?
There are three main reasons why investing in SEO is important for dental practices: patients use search engines to look for dentists, it increases traffic to your website, and it gets fast results.
While most people believe they need six months for their websites and webpages to gain first-page Google rankings, the proper use of dental SEO can shorten that period into weeks. Local results, in particular, are faster since most dentists don’t even follow SEO best practices. You can get results as fast as 30 days.