It used to be that animation is being used on dental websites to delight web visitors and potential patients. They don’t mean a thing and they don’t have value, information-wise. But the ever-changing landscape of marketing and web design pushed us further into developing multiple channels that we can use to disseminate valuable and relevant information to our customers.
Since humans are visual creatures, the presence of animation on dental websites will help bridge the gap between dental services and the misconceptions we have about them. Our eyes are innately attracted to things that move. That means when a homepage has animation, our eyes automatically go to the direction of the animation and takes in the information given there.
More and more web designers are seeing the benefits of using animation on their sites. It, after all, enhances user experience. It is no longer just for the delight of web visitors. Animation has become one of the most successful tools for interacting with clients.
This is especially true for dental websites, which have the heavy burden of explaining concepts, ideas, principles, and procedures to patients. How hard is it to talk to a patient without falling into the abyss of technical jargons? How hard is it to explain a surgical procedure to someone who hasn’t even touched a scalpel to save his life?
Animations will help in a better understanding of what dental procedures are needed for specific teeth problems. Even the kids will love watching the animated character undergo teeth cleaning and teeth extraction. You can even make the animations interactive in such a way that it will only move when the web visitor points the cursor on it or clicks on a certain portion of the image.
But animations for dental websites are not foolproof, mind you. Though they are great at attracting web visitors, that does not mean that they are mistake-free. For an animation to enhance the user experience, it must be incorporated at the right time and right place. Good animations have a purpose; they have meaning and they have value.
If you cannot produce animations that have real value to the web visitors, your dental websites will fail to reach its target audience. These days, people are smarter and wiser and they know when they are being hoodwinked by valueless web elements. If you’re going to use animations to help spread information about dental practices, the purpose has to be clear and focused and exact.