If you are in the middle of choosing a dental marketing company to launch or promote your dental practice, stop right now and listen first. Have you collected a list of questions you need to ask the marketing team? How will you know you chose the best team to represent your practice? Does the team understand what your practice needs?
Choosing a dental marketing company can be time-consuming and a little bit on the difficult side. But don’t fret, that only means that you are taking this seriously and you’re not simply delegating an important task to a dental marketing company with no experience.
How long have you been working as a dental marketing company?
Did the marketing firm start as one that creates for a general clientele or has it always been focused on dental practices? How long has it been working solely for dental practices and which practices in the area have it marketed?
When you look for an accountant, for example, the number of years is important to you because it shows that the accountant’s expertise. The same principle must be applied when looking for a marketing firm. Their experience should and will matter.
How much will a marketing campaign cost and how long will it last?
This is, of course, one of the very first things you need to ask the marketing team. How much will their services cost you? Is it good for the whole campaign or will you have to pay another fee when the whole thing is over? Most dental practices only have a couple of thousands of dollars to spare for a dental marketing company so be wise when you make your decision.
How does your process work?
Understanding the process will help you identify what your role is going to be in the campaign and how to execute the campaign perfectly and effectively. In the future, you could also experiment on your own and create marketing strategies that will bring in more clients to your practice.
Why should I hire you?
What separates the dental marketing company from the others? Is it their expertise, certain people they have in their team, their success rate, etc.? While they are aware of their strengths and weaknesses as a team, you are not. As a client, it is important to understand where the confidence of your service provider is coming from.
Is there a guarantee that the campaign will work?
What happens if the campaign doesn’t fulfill its goals? Or does it never happen? You are spending good money on a dental marketing company. You are within your right to ask for assurances.