If someone doesn’t like your dental websites, that’s equivalent to someone rejecting your product outrightly. The website is their first interaction with your profession. The usability and appearance of your website can convince people to want to have their teeth checked by you. What they find on your website will influence their decision to book that appointment.
Here are the seven factors to consider when designing a dental website:
Navigation
The people who are going to visit your website are not professional coders. They won’t understand your website the way you or other web developers do. You have to make the navigation simple. You have to make the website simple to use. There’s no other word for it. Your site should be as basic as possible when it comes to usability. Otherwise, you’re going to push customers away.
Speed
Despite the kind of technology we’re seeing in the world right now, some dental websites are still slow to load. Never forget that web visitors are only going to wait three seconds for the homepage to load. If it takes longer than that, they’re going to look for another website to visit.
Appearance
You only have 10 seconds to make an impression on a web visitor. Use that time well. Your homepage should be well-designed. It should be clean. The information they need should be easy to find. It should make the web visitors trust your business. Don’t use crazy and contrasting color schemes like how web designers do it back in the 1990s.
Content
If you want your website to reach the right audience, you have to make the content relevant to them. They aren’t going to visit your site if they are not used to getting important information from it. You should also experiment with video content. This is the kind of content visitors want to see on dental websites.
Contact Information
The contact information of your clinic should be easy to find on your website. Put it on the footer, so all the web visitors have to do is scroll down the site. Make sure that no matter what page they open, they can find the information they need on the footer or header.
Maintenance
All pages should work 100% of the time. But if there’s an emergency, you need to have someone you can contact to get it back up and running. Make sure that your contract with the web developer is iron-clad, so you can demand that they fix any issue your website has.
Mobile-friendly
More than 40% of web users say that if they visit dental websites that do not work on their mobile phones, they’ll close the browser and look for another site. To them, it means the business doesn’t even care about their convenience. By now, your dental websites should be mobile-responsive.