Put yourself in your customers’ shoes. If it were you, how would you look for information about a business that you are not familiar with? Did you go to the clinic or the store right away or did you check out their dental websites first? Most people will discover a business or a dental practice through a quick Google search. They will first try to find information there about the products and services they are seeking.
This is why your website design is so important. Your website will affect the way people view your dental practice, as well as their decision to visit your clinic and avail of your services. The website needs to be well-designed and provide information that is pertinent to the decision-making process of a potential client.
Here are the other things you need to remember about building dental websites:
The site needs to be relevant and informative
People are going to dental websites because they are looking for information. If they cannot find relevant information and content on your website, they will naturally go to another site where they can read about what they need.
This is true for both patients and would-be patients. Fill your site with important information such as your location, opening hours, contact information, your credentials as a dentist, the services you offer, and the insurances that you honor.
The site should be easy to use
You have lots of information about dental practice on your website. That may make it hard to navigate through. People shouldn’t feel like they need a map to go through your site. The information about the products and services you are offering should be easy to find. You can use a navigation bar and drop-down menus to organize the content of your website.
The site should have an “About Us” page
Make an excellent first impression by introducing yourself to your customers. They can get to know you better through an “About Us” section. Here, you can talk about your credentials, your experiences, and share your knowledge about the dental industry.
The site should feature customer testimonials
You can set your dental websites apart from your competitors by featuring customer testimonials. This is the fastest way to earn the trust of potential customers. People would most likely believe the testimonials coming from other customers.
The site should have a professional design
Like with all things in life, how your dental websites look will affect the effectivity of its main purpose. If your site looks like a mess, people won’t likely stick around. You won’t look credible and people won’t believe the information they read. Choose a design that’s clean with a lot of white space. It should be professional-looking and the color palette should look good on the screen.