Dental websites are responsible for a lot of things. They schedule appointments, collect patient information, educate web visitors about various dental services and products, and process payments. If your website cannot do any or all of these things, it’s time to redesign your site. That will help attract patients to your dental practice.
SSL Certificate
A dental website must have an SSL certificate to ensure that the information it collects from patients is encrypted and protected from hacking and data breach. An SSL certificate is also compliant with the Health Insurance Portability and Accountability Act, which provides security provisions for safeguarding medical information. All websites must have an SSL certificate, but it is most important for websites that deal with medical data.
Pages for Services and Products
Your patients may not know exactly what each service and product entails. Having a dedicated page explaining what each service is about will help attract patients to your website. At the same time, there should also be a page for the different locations of your dental practice. While the whole website can be optimized for Lakeland, Florida, for example, there should be pages for Orlando, Tampa, and Miami if you have branches there. This is great for ranking on local SEO.
Biographies
Who are the dentists in your clinic? There should be a page for them, too. There, the dentists should show their experience in the field. Where did they complete their degree? How many years have they been practicing? What is their field of specialization? This improves the level of trust and credibility between the dentists and patients.
Online Reviews
Do you know that 72% of people won’t take action if they cannot find a review of your dental practice? Consumers and patients are smarter now. They want to make sure that they are going to receive the best treatments and services. To achieve that, they need to read positive online reviews about your dental clinic. They don’t trust businesses with no online reviews and ratings. They also want these reviews to be on Google, so they are easy to find.
Online Scheduling
If you are not allowing online scheduling on your website, what is the use of it? Patients go to dental websites because they want to inquire and possibly make an appointment. A vast number of dental patients no longer have the patience to call and wait for a receptionist to confirm their appointments. They want to be able to do this on their own, and that’s only possible if you allow online scheduling on your site.