Everybody knows the importance of dental marketing but that’s easier said than done. You know it’s important but what do you do about it? Where do you start? How do you make sure that your choices of marketing strategies will work on your target audience?
Here are the five best practices that you need to consider for your dental marketing strategies:
Be involved in the community
Dental practices are local businesses. This means when you are located in Lakeland, you are most probably doing your business there and not in a state next to Florida or even a city that’s also within the same area. Your audience is the local community and you to be part of that community.
You can attend festivities, exhibits, farmers’ market, or sponsor a little league team. You can also attend pre-schools and teach children the importance of good oral hygiene. Anything that will inculcate you into the community is important to your practice.
Build your own community on social media
Social media such as Facebook is your opportunity to build a community for your clients. Your Facebook profile cannot be stagnant. You cannot update it every six months or whenever you just feel like it. There must be a conscious effort on your part to reach out to your audience and build a relationship with them. You don’t have to always post about dental products and services. You can engage them through different topics.
Use local SEO
Your business is in Lakeland, Florida. That means that you need to use a local SEO so that when your target audience looks for dentists in Lakeland, yours will be one of the first businesses to appear on Google’s search index. Local SEO is more targeted and you’ll be in a better position to be found, especially when people use Siri to help them find dental clinics “near me.”
Create a well-designed website
About 70% of your potential clients will find your practice through your website so it is important to make your website well-designed, informative, and easy to navigate.
Your clients should find important information on your site that pertains to what you are offering. It must also be optimized for mobile devices so that people can access it wherever they may be.
Consider content marketing
Every website is now focusing on providing relevant information to prospective clients. They do this through the content that they post on their websites.
Blog posts and e-books can eventually convert a casual passerby into a loyal customer. Find the proper keywords to use on your articles and update the site regularly with well-researched content.