Your website will play a big role in the success of your dental patient marketing strategies. You cannot have a substandard website and expect your marketing strategy to become a success. Everything starts with how your patients interact with your website. If they find your website unhelpful, they may not be too happy dealing with your practice. If they find it rich with information, they’ll be your loyal patients.
Here are the four things that will help serve your patients better:
Booking Process
Make setting an appointment with your dental practice simple. Don’t overcomplicate things. Put up a calendar that shows your open timeslots. This alone will give your potential patients an idea of when to set an appointment with you. It gives them the power to choose the timeslot that’s convenient for them.
Do you really need to ask for their birthdays and such? You don’t need those. Ask for their names, type of insurance, and contact number. That’s all you need to know about your customers. Simplify the process as much as possible. You can ask for additional information later.
Product Information
Are you selling teeth whitening products? How about special toothbrushes and toothpaste for kids? Help your customers choose the best products by describing each of the products on your line. Give them as much information as you can about the items that you are selling. Don’t let them search about it on the internet and find a “better” seller.
Payment Options
Allow your patients to make payments via the internet. Some of them will be more comfortable processing payments via your booking system. Once the service has been completed, the system should automatically process the payments and credit it to your account. This will help streamline the process that a patient undergoes when he arrives in your dental office.
Online Consultation
For basic dental problems, you can allow online consultations. Just make sure your patients are aware that there can never be a complete diagnosis of their problems unless you can talk and see them in person. But if they need answers to their questions ASAP, you can offer to consult with them online. Of course, this comes with a fee. You can also create an FAQ page on your website that your patients can use as a guide.
These are just four things you can include on your website. These could be a part of your dental patient marketing strategies. As always, these things aim to benefit your patients and turn them into loyal clients.